In today's scoop we will learn
All Airtel users in India get free 12-month access to Perplexity Pro.
Perplexity Pro offers advanced AI models, deep research, and image generation.
The offer is valued at ₹17,000 ($200 USD) and requires no credit card.
Redemption is exclusively through the Airtel Thanks app
What Is It ?
Free Gemini Upgrade
Perplexity AI is an AI-powered search and answer engine that provides real-time, accurate, and deeply researched responses with citations. Perplexity Pro is its premium subscription plan, enhancing the search experience with advanced features. This partnership marks Perplexity's first collaboration with an Indian telecom company, making professional-grade AI accessible to a broad audience.
How It Works ?
Unlimited Pro Searches
Perplexity Pro users get 300 Pro searches daily, a significant increase from the free version's limited access.
Advanced AI Models
Subscribers gain access to powerful AI models such as GPT-4.1, Claude, Gemini 2.5 Pro, and Sonar, allowing for more complex queries and detailed responses.
Deep Research & Analysis
The platform offers advanced capabilities for in-depth research, including the ability to upload and analyze various file types like PDFs, CSVs, audio, video, and images.
Image Generation
Users can generate images from text descriptions using tools like DALL-E and FLUX.
Perplexity Labs
Pro subscribers also get access to Perplexity Labs, an experimental feature for building interactive apps, spreadsheets, dashboards, and web apps, which can perform self-supervised work using code execution and image creation.
Redemption Process
To claim the offer, Airtel customers must open the Airtel Thanks app, navigate to the 'Rewards and OTTs' or 'Benefits' section, locate the Perplexity Pro card, and select 'Manage' or 'Claim Now' to set up their account. No credit card details or future payment mandates are required.
Why It Matters ?
This partnership is a significant step towards democratizing AI in India, a country where many users are hesitant to pay for AI tools. By offering Perplexity Pro for free, Airtel is providing its vast customer base—including mobile, Wi-Fi, and DTH users—access to advanced AI capabilities previously limited to paying professionals. This initiative enhances productivity for students, working professionals, and households, while also serving as a strategic move for Airtel to attract and retain subscribers in a competitive market.
Pricing
Perplexity Pro is typically priced at ₹17,000 (approximately $200 USD) annually. Through this exclusive partnership, all eligible Airtel customers in India can access Perplexity Pro for 12 months at no cost.