In today's scoop we will learn
How Netflix's "The Eternaut" utilized generative AI for a major VFX sequence.
The significant time and cost savings achieved through AI-powered production.
Why this development is democratizing high-end visual effects for smaller budgets.
The broader implications of AI for human creativity in filmmaking.
What Is It ?
"The Eternaut" (El Eternauta) is an anticipated Netflix series, notable for being one of the first major productions to extensively use generative AI for its visual effects.This pioneering approach allowed the series to create highly complex and demanding scenes, such as a massive building collapse in Buenos Aires, which would typically be cost-prohibitive or extremely time-consuming with traditional VFX methods.The integration of AI represents a strategic shift towards more efficient and accessible high-quality production.
How It Works ?
The production team for "The Eternaut" employed generative AI to render an entire sequence depicting a building collapse.
Efficiency Boost
The use of AI enabled the team to complete the sequence in a fraction of the time compared to traditional visual effects pipelines, reportedly ten times faster.
Cost Reduction
This efficiency translated directly into significant cost savings, making previously impossible scenes feasible within a tighter budget.
Seamless Integration
The AI-generated elements were so well integrated that audiences reportedly had no idea they were AI-created, highlighting the technology's capability to produce photorealistic results.The process involves using AI models to generate initial visual elements or environments, which are then refined and integrated by human artists, augmenting their capabilities rather than replacing them.
Why It Matters ?
This initiative significantly levels the playing field for Indian students by providing free access to premium AI tools that can boost academic performance and prepare them for future careers. The integration of AI across Google's ecosystem means students can leverage these tools for diverse applications, from complex problem-solving to creative content generation. A recent Google-Kantar report indicated that 95% of students in India who use Gemini feel more confident in their daily lives, underscoring the positive impact of such technologies.
Pricing
Specific pricing for Netflix's internal use of generative AI in "The Eternaut" is not publicly disclosed, as this represents an in-house production methodology rather than a commercial service with a defined price structure. The primary benefit demonstrated is cost reduction compared to traditional VFX methods.